Autodesk Brand Book
Transformed the Autodesk brand strategy framework into an engaging experience to onboard all Autodesk employees across the globe. Directed the concept development, verbal and visual content curation, creative execution, and print production of the book. Techniques such as embossing, debossing, vellum overlays, laser cuts, and informative captions were utilized to delight the reader and transform the medium into a tangible expression of the brand.
