Autodesk Brand Strategy & Design
Branding is the art and science of shaping the total sum of all experiences and impressions of a company. Led numerous initiatives that helped define and articulate Autodesk’s brand strategy, brand elements, and brand experiences. These foundational frameworks reinforced brand consistency and governance amongst employees, as well as enabled awareness, differentiation, and an affinity towards the Autodesk brand to its various global audiences and markets.
— Brand Strategy —
Brand Hub website
Design Principles
Brand Book (view full project here)
Brand Means Business team-promotional presentation
— Brand Elements —
The Edge
— Brand Experiences —
Brand awareness and product campaigns
Industry campaigns
Video motion graphics
Corporate stationary