![](https://cdn.myportfolio.com/f710f19d1b4c1a07716b97dba1364f5a/c158b5f2-e7b5-42df-b8eb-3399a3067923_rw_1920.jpg?h=cf21795dc170281aa42c241b9efd6746)
Autodesk Consumer Product Identity System
A key contributor in establishing the visual identity system for Autodesk consumer product icons, marketing lockups, and splash screens for iOS, Android, and desktop platforms. Led the creative direction of the overarching hero image that playfully integrates various product capabilities, and aligns with Autodesk's larger 3D brand image strategy.
![](https://cdn.myportfolio.com/f710f19d1b4c1a07716b97dba1364f5a/d38fc153-76be-45d6-a9bd-2bf7f372d908_rw_1920.jpg?h=d4ba2f50d52e7bcda529ea1561b78669)
Product icon system
![](https://cdn.myportfolio.com/f710f19d1b4c1a07716b97dba1364f5a/749bef54-e445-4c74-b480-f8d961adca1d_rw_1200.jpg?h=06d624758feaac05c27ca91425f20f32)
![](https://cdn.myportfolio.com/f710f19d1b4c1a07716b97dba1364f5a/80a8a2d6-adf8-479b-914f-854e22c84489_rw_1200.jpg?h=577fa1a37d894f60b988ca58e63b84c9)
App icon system and product icon lockups
![](https://cdn.myportfolio.com/f710f19d1b4c1a07716b97dba1364f5a/99f76e79-18e9-48ad-981d-57b5738db74e_rw_1920.jpg?h=296687c86d2fdfa17f16da923abaf987)
Product splash screen
![](https://cdn.myportfolio.com/f710f19d1b4c1a07716b97dba1364f5a/6fac2933-d8b2-444d-9d5f-8e63eb4dc8eb_rw_1200.jpg?h=ee06936d113a9d97f3272f6281f32a0a)
![](https://cdn.myportfolio.com/f710f19d1b4c1a07716b97dba1364f5a/5cdb239e-6756-461b-930d-12dbd1d20f53_rw_1200.jpg?h=3724ed123eab5ad93187cb142d2ac111)
Promotional merchandise
Credits:
3D hero image - Andy Bates
Icon art direction - Martin Fontaine
Icon illustration - Lena Le