Connected Future Campaign Identity
Established the creative direction and produced visual identity guidelines and social media assets for Autodesk's Big Bang campaign about the Connected Future. The identity utilized the visual metaphor of connect-the-dots in order to easily convey the concept of smart devices and the internet of things to a wide audience. Art directed and produced the soundtrack for the campaign video that explained Autodesk's role in the design process of making these devices.
The campaign launched with 307 owned posts in 31 days and generated a total of 1 million video views, 8,8 million impressions and 1,1 million engagements across various social media platforms.
Custom logotype
Iconography
Hero image
Social media posts — Product
Social media posts — Process
Campaign video