Softimage Brand Identity

Drove all aspects of the Softimage visual brand. Responsibilities consisted of conceptual work, design execution, and developing and maintaining the identities for all Softimage corporate and product initiatives. Worked closely with vendors to ensure a proper extension of the brand through booth design, advertising, and show reels. Created and developed themes and accompanying collateral for all events and trade shows.
— Corporate Identity —
Stationary and collateral
— XSI 7 Product Identity —
Hero image developed in collaboration with 3D artist Tim Borgmann
Product packaging
Product brochure
Advertising campaign
Event graphics
Showreel and campaign video bumper
— Other Product Identities —
Mod Tool logo and in-app branding
Alienbrain collateral and campaign creative direction
— Event Identities —
SIGGRAPH 2007 user event
GDC 2008 education conference
Visual FXtasy user party