TechX 2019 Visual Identity
Second line is a tradition in brass band parades in New Orleans. It was the perfect visual metaphor for the brand identity of Autodesk's TechX 2019 Summit held in the city. Collaborated with a 3D artist to develop imagery that emulated multi-material instruments captured in a long exposure. The result was a dynamic identity that embodied the festive culture of the city and the visual flow of music, all while showcasing the precise, technical quality of the company's design tools.