TechX 2019 Visual Identity
Second line is a tradition in brass band parades in New Orleans. It was the perfect visual metaphor for the brand identity of Autodesk's TechX 2019 Summit held in the city. Collaborated with a 3D artist to develop imagery that emulated multi-material instruments captured in a long exposure. The result was a dynamic identity that embodied the festive culture of the city and the visual flow of music, all while showcasing the precise, technical quality of the company's design tools.
Hero imagery
Hotel main entrance and atrium signage
Hotel front desk and welcome signage
Convention entryway
Keynote main stage set
Mobile app splash screen and breakout room signage
Breakout room speaker podium and atrium mural
Dining hall
Reception graphics
Credits:
3D hero imagery - Keith Chamberlain
3D stage backdrop - Dennis Martin