![](https://cdn.myportfolio.com/f710f19d1b4c1a07716b97dba1364f5a/97014722-9429-42a3-af26-682544aa708c_rw_1920.jpg?h=f627db4d3f3c5a27d90e7c5dd94575ea)
TechX 2019 Visual Identity
Second line is a tradition in brass band parades in New Orleans. It was the perfect visual metaphor for the brand identity of Autodesk's TechX 2019 Summit held in the city. Collaborated with a 3D artist to develop imagery that emulated multi-material instruments captured in a long exposure. The result was a dynamic identity that embodied the festive culture of the city and the visual flow of music, all while showcasing the precise, technical quality of the company's design tools.
![](https://cdn.myportfolio.com/f710f19d1b4c1a07716b97dba1364f5a/3a35e71a-9885-42ec-bc86-530d4f79b847_rw_1920.jpg?h=f1095bc321f12dd67b606669051fcb49)
![](https://cdn.myportfolio.com/f710f19d1b4c1a07716b97dba1364f5a/f60b9a52-5054-45b4-97ce-4fb9035876ff_rw_1920.jpg?h=9bcf47507cd13aa7367663f30303a989)
![](https://cdn.myportfolio.com/f710f19d1b4c1a07716b97dba1364f5a/6e38a40d-594d-44a0-bbd0-6522b3eac2ea_rw_1920.jpg?h=15f275943320e426e5eabba612bfd209)
![](https://cdn.myportfolio.com/f710f19d1b4c1a07716b97dba1364f5a/41ddb11e-fa6b-4630-8225-dc0fb83ba762_rw_1920.jpg?h=538a9eb3ebf20b33fc847009e67dfa20)
![](https://cdn.myportfolio.com/f710f19d1b4c1a07716b97dba1364f5a/372bd72a-793e-4b44-878c-0199b7428bb6_rw_1920.jpg?h=db971b38cc67a88a7c2043f27facde07)
![](https://cdn.myportfolio.com/f710f19d1b4c1a07716b97dba1364f5a/fa82e04b-611f-42a1-b64f-625b9c54b24c_rw_1920.jpg?h=812b9bc143a5d1019fc0793a22d09dc1)
![](https://cdn.myportfolio.com/f710f19d1b4c1a07716b97dba1364f5a/c154390e-8514-4dc5-a479-346d72b17f11_rw_1920.jpg?h=3e33ffb3ed7e36ac3ba8fe3756b63c5b)
Hero imagery
![](https://cdn.myportfolio.com/f710f19d1b4c1a07716b97dba1364f5a/be71b696-c162-449c-a550-a733a11e5000_rw_1920.jpg?h=6a8eb62899d37f854ad748ba9b0a4607)
![](https://cdn.myportfolio.com/f710f19d1b4c1a07716b97dba1364f5a/5607cef1-e35a-4355-93fa-126c00ea498d_rw_1920.jpg?h=8be4064f2e71e9df4b938eb3fd91c0ef)
Hotel main entrance and atrium signage
![](https://cdn.myportfolio.com/f710f19d1b4c1a07716b97dba1364f5a/b6208c58-3977-4e7b-ad8f-f2f1a3abfd1d_rw_1920.jpg?h=2c376f567246ab6d21c30cf123817e28)
![](https://cdn.myportfolio.com/f710f19d1b4c1a07716b97dba1364f5a/b4f44184-62c9-40bd-b70a-5e6415c61cb3_rw_1920.jpg?h=8e13217fa0b7f91ffbb02f04d6c078ec)
Hotel front desk and welcome signage
![](https://cdn.myportfolio.com/f710f19d1b4c1a07716b97dba1364f5a/37838821-7b70-4f23-a362-757b797c5cfe_rw_1920.jpg?h=92451c38ce733ef3795080f9ccb68128)
Convention entryway
![](https://cdn.myportfolio.com/f710f19d1b4c1a07716b97dba1364f5a/df4c9d54-b8c5-4d59-9f63-95084002923c_rw_1920.jpg?h=316a0041ac1f10f2a3984de7ada65a4b)
![](https://cdn.myportfolio.com/f710f19d1b4c1a07716b97dba1364f5a/b630afee-b9b4-44b0-9677-b896c814f97c_rw_1920.jpg?h=d5550762af4ff916146953e214138888)
![](https://cdn.myportfolio.com/f710f19d1b4c1a07716b97dba1364f5a/71b46591-67bd-41d4-b902-e25d1a961181_rw_1920.jpg?h=9964c9a3f6ff12742ea39fcb45e190b2)
![](https://cdn.myportfolio.com/f710f19d1b4c1a07716b97dba1364f5a/ed14ef45-4428-4ffa-92de-c6b3e5025cc2_rw_1920.jpg?h=45609e962a5c1d709ab88cf585997446)
Keynote main stage set
![](https://cdn.myportfolio.com/f710f19d1b4c1a07716b97dba1364f5a/7ba4bb67-08d1-47fc-a3e7-92651bad7349_rw_1920.jpg?h=1a7d0150b04ab19ff7403b2cee9f2ebb)
![](https://cdn.myportfolio.com/f710f19d1b4c1a07716b97dba1364f5a/25ddbf92-76fa-45fc-8374-11109af4de09_rw_1920.jpg?h=5a7f7970041c2bbf4025b9754a9b4abb)
Mobile app splash screen and breakout room signage
![](https://cdn.myportfolio.com/f710f19d1b4c1a07716b97dba1364f5a/442370db-9cd6-4096-957c-5d9c926125f3_rw_1920.jpg?h=2d34ca0e28bff5adc2f0187ca700458a)
![](https://cdn.myportfolio.com/f710f19d1b4c1a07716b97dba1364f5a/6cf3b247-35c9-454c-8ae9-562c13f3a46e_rw_1920.jpg?h=bd76e5cca101925209c93efd5c329ff6)
Breakout room speaker podium and atrium mural
![](https://cdn.myportfolio.com/f710f19d1b4c1a07716b97dba1364f5a/e5146121-ed0e-4d22-8190-0116775b3a04_rw_1920.jpg?h=6d85df330f0ee501202405f1c47a731d)
Dining hall
![](https://cdn.myportfolio.com/f710f19d1b4c1a07716b97dba1364f5a/758346fb-bdbe-4092-b7ad-0c408818cdf2_rw_1920.jpg?h=98d3deb20c8aecc4aff06927cbd38673)
![](https://cdn.myportfolio.com/f710f19d1b4c1a07716b97dba1364f5a/69732dcf-1d2b-45be-8229-c2286cf49250_rw_1920.jpg?h=2c2fb7a4f475d98d3a945b0b9834de1b)
![](https://cdn.myportfolio.com/f710f19d1b4c1a07716b97dba1364f5a/604ab8c2-4ec2-4bdf-b17e-b07bc96a7cbd_rw_1920.jpg?h=41bae5e627936b457cc972a7dcf3e04f)
![](https://cdn.myportfolio.com/f710f19d1b4c1a07716b97dba1364f5a/5939bb9f-cc55-4da5-b111-b27a74140798_rw_1920.jpg?h=796f30ee1d58fe8832a9d013ea7bb989)
Reception graphics
Credits:
3D hero imagery - Keith Chamberlain
3D stage backdrop - Dennis Martin