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TV TurnOFF Week Awareness Campaign
Created a TV TurnOFF Week social awareness campaign for Adbusters depicting the entrapping qualities of television addiction. The concept was a reinterpretation of television colour bars as a visual metaphor for a prison cell. By adding subtle dimension to the flat bars, incorporating hands, and adding tv distortions to emphasize psychological noise, the result was a disruptive visual that expressed the campaign message in a graphically simple yet immediately recognizable way.
![](https://cdn.myportfolio.com/f710f19d1b4c1a07716b97dba1364f5a/0d8a3ea0-89a1-4905-b84c-6af328587569_rw_1920.jpg?h=1f6b8674e3cc6d6a410efeb70466c80c)
![](https://cdn.myportfolio.com/f710f19d1b4c1a07716b97dba1364f5a/5f037c0b-db58-43c4-bc63-d728b9f5fabe_rw_1920.jpg?h=fe1e7a7d74a9526e5044b75b7bc44205)
Poster
![](https://cdn.myportfolio.com/f710f19d1b4c1a07716b97dba1364f5a/34dda0b8-52ae-472a-880d-eff4797ae029_rw_1920.jpg?h=5b240fc71d9a414617d1e9e5e8e1f988)
![](https://cdn.myportfolio.com/f710f19d1b4c1a07716b97dba1364f5a/9edf4e20-daa0-4c15-866e-e891ad080a80_rw_1920.jpg?h=d395a04debc0003cf683bd000fc1af98)
Postcard
TV advertisement