TV TurnOFF Week Awareness Campaign

Created a TV TurnOFF Week social awareness campaign for Adbusters depicting the entrapping qualities of television addiction. The concept was a reinterpretation of television colour bars as a visual metaphor for a prison cell. By adding subtle dimension to the flat bars, incorporating hands, and adding tv distortions to emphasize psychological noise, the result was a disruptive visual that expressed the campaign message in a graphically simple yet immediately recognizable way.
TV advertisement